Instagram has been around for a more than a decade. Initially, it started as an image-sharing platform for people to share images with their peers and colleagues. Over the years, the platform has come up as one of the top favourite sites for businesses to build their brands.
As a travel marketer, your role is to tell more people to a given destination or to sell a service or a product that is related to a destination. It gives you a lot of potential as a marketer.
However, before you can make full use of this app, you need to learn something from the top players that are reaping the fruits of using Instagram.
Emphasize on User-generated Content
Most marketers think that they must have a huge budget to make it on Instagram – false. All you need is a way to get people to your account, and you will be off to a good start.
One of the ways to encourage more user-generated content is to be consistent in your posting as well. You can do this by automating all your Instagram activities such as posting, liking, commenting and more. Automation is all about getting the right tool to handle all these activities on your behalf. SWS Mag gives you the different options to consider when choosing the right tool.
Highlight Other Areas of Your Brand
High-quality travel photos sell easily on Instagram, but you shouldn’t neglect other aspects of your brand. Many companies take to Instagram and lose themselves in the images, and forget about so many other things that make Instagram marketing a success.
One of the top aspects you need to consider is the use of your link to redirect people to your landing page. Before you can create the link, you need to understand what you are looking for on Instagram. If you have come to promote a service, then make sure the landing page allows users to sign up for the service through a form.
If, on the other hand, you are selling products related to travel, then your landing page needs to display the various products that you sell and their prices.
If you are an airline, you can focus on different aspects of travelling, such as recovery of lost luggage or come up with a story on how to travel with kids.
Leverage the Power of Hashtags
Instagram has several options to use in order to make hashtags work for you. Hashtags help users get your content, and allow you to get relevant content that you can share and repost.
There are various types of hashtags for you to use, including location, niche-specific, user-specific and more. Make use of these hashtags to get people to follow, and attract people to your page as well.
Travelling comes with lots of experiences that you can share. Many of the users on Instagram are looking for an authoritative voice in the travelling niche. The voice they look for is all about getting to know what unique experiences you offer as a travel agent or as an influencer.