Instagram Travel Marketing Expert Tips

Instagram has been around for a more than a decade. Initially, it started as an image-sharing platform for people to share images with their peers and colleagues. Over the years, the platform has come up as one of the top favourite sites for businesses to build their brands.

As a travel marketer, your role is to tell more people to a given destination or to sell a service or a product that is related to a destination. It gives you a lot of potential as a marketer.

However, before you can make full use of this app, you need to learn something from the top players that are reaping the fruits of using Instagram.

Emphasize on User-generated Content

Most marketers think that they must have a huge budget to make it on Instagram – false. All you need is a way to get people to your account, and you will be off to a good start.

One of the ways to encourage more user-generated content is to be consistent in your posting as well. You can do this by automating all your Instagram activities such as posting, liking, commenting and more. Automation is all about getting the right tool to handle all these activities on your behalf. SWS Mag gives you the different options to consider when choosing the right tool.

Highlight Other Areas of Your Brand

High-quality travel photos sell easily on Instagram, but you shouldn’t neglect other aspects of your brand. Many companies take to Instagram and lose themselves in the images, and forget about so many other things that make Instagram marketing a success.

One of the top aspects you need to consider is the use of your link to redirect people to your landing page. Before you can create the link, you need to understand what you are looking for on Instagram. If you have come to promote a service, then make sure the landing page allows users to sign up for the service through a form.

If, on the other hand, you are selling products related to travel, then your landing page needs to display the various products that you sell and their prices.

If you are an airline, you can focus on different aspects of travelling, such as recovery of lost luggage or come up with a story on how to travel with kids.

Leverage the Power of Hashtags

Instagram has several options to use in order to make hashtags work for you. Hashtags help users get your content, and allow you to get relevant content that you can share and repost.

There are various types of hashtags for you to use, including location, niche-specific, user-specific and more. Make use of these hashtags to get people to follow, and attract people to your page as well.

Final Words

Travelling comes with lots of experiences that you can share. Many of the users on Instagram are looking for an authoritative voice in the travelling niche. The voice they look for is all about getting to know what unique experiences you offer as a travel agent or as an influencer.

Instagram Tips For Photographers

Photographers are known for capturing the good moments and some bad ones as well. They produce photos that remind people of past events and those who have perfected the art make them memorable. Photographers are usually people of few words and let their cameras do the talking. They usually invest in their equipment irrespective of whether they shoot photos for fun or at a professional level. Modern photographers are very active on social media as they have realized its power and influence it has on people. The integration of visuals and text makes Instagram the ideal platform. The following are perfect tips on how to use Instagram as a photographer

 

    1. Be consistent in posting

Once people realize that you are a photographer, they will develop expectations and failure to meet them will push them away. Let people have something that they can look up to let us say every week, twice per week or every day depending on your schedule. Develop a theme around your content so that people can note it from far and associate it with you. Do not restrict yourself to a single genre but do not at the same time overstretch as you might overwhelm yourself. Be consistent with the type of hashtags that you use as well.

 

    1. Automate some functions

Depending on the type of photography that you engage in, you may not find enough time to market and engage followers on your Instagram account. Take for instance when you are a wedding photographer, you may find that you have to travel from one wedding to the other and interacting with your social followers is next to impossible. You also need to grow your account and get more followers who might turn out to be customers in future. You can check SWS Magazine as it reviews Follow Adder as one of the tools you can use to increase engagement.

 

    1. Review your content before posting

Always ask yourself whether you would be pleased with the content you are just about to upload if you were the consumer. Develop a consumer mentality and you will never go wrong with creating content for your followers. Remember that you will have some good and bad shots and it is your decision to decide which goes live. Prepare some tips once in a while and share them with your followers. Give your followers a chance to ask questions concerning photography and respond to as many as you can.